{"title":"HIS FIRE, UNSTOPPABLE","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA selection built around strength, confidence, and lasting presence.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"absolute-aphrodisiac","title":"ABSOLUTE APHRODISIAC","description":"\u003cp\u003eEvery person has a unique Absolute - a primal instinct that, once awakened, releases a remarkable power. In the alchemy of scent, opulent Vanilla, Musk and Castoreum merge to embody the true essence of an aphrodisiac. As it melts on your skin, radiant white flowers and rich Amber enhance its irresistible warmth, while Vanilla and Musk weave a sensual aura. The animalic touch of Castoreum adds a provocative edge that awakens your instincts and ignites passion. 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Defined by a hypnotic blend of Tobacco, Vanilla, Rum, and Cinnamon, enhanced by Hedione, this enigmatic night perfume captivates effortlessly. Its seductive formula disrupts even the most attuned senses, unveiling the leathery, animal, and woody facets of the Vanilla Bean. The result is an aura of magnetic attraction, endowing the wearer with an almost otherworldly appeal.\u003c\/p\u003e\n\u003cp\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ml","offer_id":41317255839921,"sku":"NINCB0001SP","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":49651452870982,"sku":"NINCB0011SP","price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/SIDEEFFECT_MasterProductPackshot_edaaf8fd-d04c-4345-8b48-a5c92aed0ae8.png?v=1763734183"},{"product_id":"musk-therapy","title":"MUSK THERAPY","description":"\u003cp\u003eClose your eyes and let your emotions flow. MUSK THERAPY invites you on an olfactory therapeutic path. Creamy White Sandalwood fuses with an indulgent dose of White Musk and Pink Musk to create an addictive, velvety harmony. 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A captivating and thrilling creation, OUD FOR GREATNESS invites us to dream boldly and turn aspirations of greatness into reality.\u003c\/p\u003e\n\u003cp\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ml","offer_id":41317272617137,"sku":"NINBG0001SP","price":320.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":49651469648198,"sku":"NINBG0011SP","price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/OUDFORGREATNESS_MasterProductPackshot_22edba13-5137-48ea-b47b-49f8bb94f161.png?v=1763733965"},{"product_id":"paragon","title":"PARAGON","description":"\u003cp\u003ePARAGON transcends the skin, reaching deep into the soul to transport you to a dimension of plenitude. It embodies the botanical essence of Palo Santo and White Sage, sacred plants revered for their protective and purifying powers, whose use has been secretly passed down through initiation ceremonies dating back to the first lines of Inca shamans. A vibrant, multifaceted creation, PARAGON unfolds with the calming influence of Bergamot and Lavender, perfectly balanced by the invigorating strength of Black Pepper. This harmonious blend stimulates the soul, opens the heart, and creates a protective aura around the physical, emotional, and spiritual bodies. PARAGON empowers you to embrace serenity and awaken your inner harmony.\u003c\/p\u003e\n\u003cp\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ml","offer_id":42163987054769,"sku":"NINLI0003SP","price":290.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/PARAGON_MasterProductPackshot_81cd70d3-6a9a-4271-9faa-80edad20e071.png?v=1761237409"},{"product_id":"oud-for-greatness-neo","title":"OUD FOR GREATNESS NEO","description":"\u003cp\u003eThe result of a masterful alchemy between the forces of nature and neuroscience, NEO is a powerful concentrate of essences revealed by the active properties of 'neuroscents'. The psychoactive molecules of Oud enhance mental clarity and emotional depth, while the synergistic combination of Lavender and Bergamot soothes and strengthens the mind. Balsam Fir brings positive energy, boosting confidence and determination. Together, these dynamic notes amplify the power of the fragrance, taking it to new heights of strength and allure. Like a flash of light, this dazzling fragrance reveals your innermost nature, creating a charismatic and ultra-fluorescent aura that captivates everyone around you.\u003c\/p\u003e\n\u003cp\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ml","offer_id":49651267338566,"sku":"NINBG0004SP","price":320.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/NEOOUDFORGREATNESS_MasterProductPackshot_a00fba47-3b03-4c80-95f7-4fbc3e45d334.png?v=1761237322"},{"product_id":"sugar-blast","title":"SUGAR BLAST","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eHit the blast. 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This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe result: a feeling of energy that is dynamic, empowering and instantly invigorating.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWILD RUSH is not a fragrance that lingers. 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