{"title":"ICONICS","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eFrom conquest and attraction to harmony and instinct, each icon embodies a different \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003edream.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"absolute-aphrodisiac","title":"ABSOLUTE APHRODISIAC","description":"\u003cp\u003eEvery person has a unique Absolute - a primal instinct that, once awakened, releases a remarkable power. In the alchemy of scent, opulent Vanilla, Musk and Castoreum merge to embody the true essence of an aphrodisiac. As it melts on your skin, radiant white flowers and rich Amber enhance its irresistible warmth, while Vanilla and Musk weave a sensual aura. The animalic touch of Castoreum adds a provocative edge that awakens your instincts and ignites passion. With ABSOLUTE APHRODISIAC, explore your inner depths, uncover your primal instincts and awaken your authentic self.\u003c\/p\u003e\n\u003cp\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ML","offer_id":41317252759729,"sku":"NINAB0003SP","price":280.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/ABSOLUTEAPHRODISIAC_MasterProductPackshot_0_d249252b-f9f9-4c18-aee2-2368739bc42a.png?v=1763734190"},{"product_id":"side-effect","title":"SIDE EFFECT","description":"\u003cp\u003eFrom the first drop, SIDE EFFECT seizes the senses, sending a shiver through the body. Desire awakens, senses blur, and a magnetic tension ignites the mind, inflaming intentions. As seduction intensifies, raw attraction becomes inevitable. Defined by a hypnotic blend of Tobacco, Vanilla, Rum, and Cinnamon, enhanced by Hedione, this enigmatic night perfume captivates effortlessly. Its seductive formula disrupts even the most attuned senses, unveiling the leathery, animal, and woody facets of the Vanilla Bean. The result is an aura of magnetic attraction, endowing the wearer with an almost otherworldly appeal.\u003c\/p\u003e\n\u003cp\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ML","offer_id":41317255839921,"sku":"NINCB0001SP","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"50ML","offer_id":49651452870982,"sku":"NINCB0011SP","price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/SIDEEFFECT_MasterProductPackshot_edaaf8fd-d04c-4345-8b48-a5c92aed0ae8.png?v=1763734183"},{"product_id":"atomic-rose","title":"ATOMIC ROSE","description":"\u003cp\u003eA full Rose, scattered and bare, scarcely dressed with Jasmine and Vanilla Bean. So desirable and free of taboo, it makes you blush before you lose your head. A floral seduction that rises to a crescendo—timid and soft at first, then finally carrying everything in its sillage as if cast by a spell. Seduction intensifies, and raw attraction becomes inevitable. ATOMIC ROSE bursts forth like a confession, with a racing heart, exposed and vulnerable. Love reveals itself, explosive and untamed, where every moment burns with sincerity.\u003c\/p\u003e\n\u003cp\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ML","offer_id":41317261836465,"sku":"NINCB0004SP","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"50ML","offer_id":49651243942214,"sku":"NINCB0014SP","price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/ATOMICROSE_MasterProductPackshot_0_f241bb2c-4f20-4aa8-a372-34e0959ccfbc.png?v=1763734148"},{"product_id":"musk-therapy","title":"MUSK THERAPY","description":"\u003cp\u003eClose your eyes and let your emotions flow. MUSK THERAPY invites you on an olfactory therapeutic path. Creamy White Sandalwood fuses with an indulgent dose of White Musk and Pink Musk to create an addictive, velvety harmony. White Magnolia ignites your pleasure receptors, while vibrant Cassis invigorates the spirit with its energising zest. A true mood enhancer, MUSK THERAPY clears a path to ultimate relaxation and profound well-being. A sublime blend of nature’s finest, it bridges the gap between the physical and emotional bodies, leaving a trail of serenity and pleasure in its wake.\u003c\/p\u003e\n\u003cp\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ML","offer_id":41317268947121,"sku":"NINLI003SP","price":290.0,"currency_code":"EUR","in_stock":true},{"title":"50ML","offer_id":49651463618886,"sku":"NINLI0023SP","price":230.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/MUSKTHERAPY_MasterProductPackshot_8466ab71-7c78-4c41-804a-186817f5fec2.png?v=1763733990"},{"product_id":"oud-for-greatness","title":"OUD FOR GREATNESS","description":"\u003cp\u003eOUD FOR GREATNESS embodies the natural essence of Oud wood, treated with majesty and raw intensity. This bold formula, delicately veiled with Patchouli and Musk, exudes the power of nature and leaves a trail of undeniable grandeur. In this composition, the essence of Oud is perfected and handled with power and elegance. The fragrance is strikingly structured and naturally captivating, enhanced by the fresh vibrancy of Lavender and the warmth of Nutmeg and Saffron. A captivating and thrilling creation, OUD FOR GREATNESS invites us to dream boldly and turn aspirations of greatness into reality.\u003c\/p\u003e\n\u003cp\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ML","offer_id":41317272617137,"sku":"NINBG0001SP","price":320.0,"currency_code":"EUR","in_stock":true},{"title":"50ML","offer_id":49651469648198,"sku":"NINBG0011SP","price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/OUDFORGREATNESS_MasterProductPackshot_22edba13-5137-48ea-b47b-49f8bb94f161.png?v=1763733965"},{"product_id":"cant-get-enough","title":"CAN’T GET ENOUGH","description":"\u003cp class=\"ewa-rteLine\"\u003eAn endless rush of desire that makes you feel fiercely alive. The essence of this craving? A scent. A scent of flesh and temptation.\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eA Rose, shaken by Pink Pepper. The obsession spills over with a visceral, haunting gourmandise: shameless Caramel, voluptuous Vanilla, and planted right at the heart, Hedione—a spectral molecule that cloaks every note in unreasonable sensuality.\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eCAN'T GET ENOUGH is a fragrance of obsession that keeps you coming back for more—again and again, and again. A hypnotic loop. An insatiable desire. A devouring passion.\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eYou crave this scent beyond reason, rejecting every ounce of restraint and ignoring all forms of moderation. True to its name, it is haunting, captivating, irresistible.\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ML","offer_id":54990197522758,"sku":"NINCB0006SP","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"50ML","offer_id":56600642650438,"sku":"NINCB0016SP","price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/PACKSHOT_CGE_MOBILE_aac1c6c1-6020-404f-8519-bb4e8508eeaf.png?v=1767792630"},{"product_id":"lift-me-up","title":"LIFT ME UP","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eLIFT ME UP captures the force of the sun, From the first golden ray to the last lingering glow.\u003cbr\u003eThis floral-amber fragrance channels the sun’s revitalising energy to awaken your senses and uplift your spirit. Whether you’re seeking stress relief, a burst of summer vibes, or simply a brighter outlook, LIFT ME UP is your gateway to an instant lift in mood.\u003cbr\u003eA scent that soothes and empowers, elevating your mindset to a sunnier, more luminous version of yourself.\u003c\/p\u003e\n\u003cp\u003eNotes of Ylang-Ylang, Bergamot, and Magnolia burst with intensity, while an overdose of Musk fuses with the skin, releasing waves of warmth and vitality. The richness of roasted Tonka beans and Vanilla adds addictive depth, creating a sun-kissed perfume that feels like a never-ending summer.\u003c\/p\u003e\n\u003cp\u003eBacked by science. Driven by emotion.\u003cbr\u003eDesigned to energise, empower, and connect.\u003cbr\u003eLet the sunshine in — and keep summer alive all year long.\u003cbr\u003eAll our fragrances are unisex and made in France.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ML","offer_id":55804426879302,"sku":"NINLI0005SP","price":290.0,"currency_code":"EUR","in_stock":true},{"title":"50ML","offer_id":56600651563334,"sku":"NINLI0015SP","price":230.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/LIFTMEUP_PACKSHOT_VF.png?v=1768323916"}],"url":"https:\/\/initioparfums.com\/collections\/iconics.oembed","provider":"INITIO Parfums Privés","version":"1.0","type":"link"}