{"title":"Because she is joy","description":"\u003cp\u003e\u003cspan data-teams=\"true\"\u003eA tribute to the women who shape us, inspire us, and leave an unforgettable imprint. A curated selection of iconic creations, powerful, magnetic, and vibrant just like her.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"atomic-rose","title":"ATOMIC ROSE","description":"\u003cp\u003eA full Rose, scattered and bare, scarcely dressed with Jasmine and Vanilla Bean. So desirable and free of taboo, it makes you blush before you lose your head. A floral seduction that rises to a crescendo—timid and soft at first, then finally carrying everything in its sillage as if cast by a spell. Seduction intensifies, and raw attraction becomes inevitable. ATOMIC ROSE bursts forth like a confession, with a racing heart, exposed and vulnerable. Love reveals itself, explosive and untamed, where every moment burns with sincerity.\u003c\/p\u003e\n\u003cp\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ml","offer_id":41317261836465,"sku":"NINCB0004SP","price":280.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":49651243942214,"sku":"NINCB0014SP","price":220.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/ATOMICROSE_MasterProductPackshot_0_f241bb2c-4f20-4aa8-a372-34e0959ccfbc.png?v=1763734148"},{"product_id":"musk-therapy","title":"MUSK THERAPY","description":"\u003cp\u003eClose your eyes and let your emotions flow. MUSK THERAPY invites you on an olfactory therapeutic path. Creamy White Sandalwood fuses with an indulgent dose of White Musk and Pink Musk to create an addictive, velvety harmony. White Magnolia ignites your pleasure receptors, while vibrant Cassis invigorates the spirit with its energising zest. A true mood enhancer, MUSK THERAPY clears a path to ultimate relaxation and profound well-being. A sublime blend of nature’s finest, it bridges the gap between the physical and emotional bodies, leaving a trail of serenity and pleasure in its wake.\u003c\/p\u003e\n\u003cp\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ml","offer_id":41317268947121,"sku":"NINLI0002SP","price":290.0,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":49651463618886,"sku":"NINLI0012SP","price":230.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/MUSKTHERAPY_MasterProductPackshot_8466ab71-7c78-4c41-804a-186817f5fec2.png?v=1763733990"},{"product_id":"power-self","title":"POWER SELF","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eA unique formula scientifically designed to positively boost mental and emotional strength through targeted olfactory stimulation. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eTransform your tomorrow with a new groundbreaking neuroscent technology that nurtures your mind, promotes and enhances wellbeing.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan\u003eJoin the movement of empowered individuals who are redefining what it means to feel powerful from the inside out.\u003c\/span\u003e\u003cbr data-end=\"459\" data-start=\"456\"\u003e\u003cspan\u003ePOWER SELF, a unisex woody floral fragrance that creates an alluring and comforting sillage that resonates with your true self.\u003c\/span\u003e\u003cbr data-end=\"589\" data-start=\"586\"\u003e\u003cspan\u003eMore than a fragrance, POWER SELF is a functional composition that empowers you to be the best version of yourself.\u003c\/span\u003e\u003cbr data-end=\"707\" data-start=\"704\"\u003e\u003cspan\u003eBecome your super self.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eAll our fragrances are unisex and Made in France.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ml","offer_id":54191836201286,"sku":"NINLI0004SP","price":290.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/POWERSELF_MasterProductPackshot_1b31f0bb-c5b5-438f-b51d-29642cd4b228.png?v=1763733939"},{"product_id":"cant-get-enough","title":"CAN’T GET ENOUGH","description":"\u003cp class=\"ewa-rteLine\"\u003eAn endless rush of desire that makes you feel fiercely alive. The essence of this craving? A scent. A scent of flesh and temptation.\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eA Rose, shaken by Pink Pepper. The obsession spills over with a visceral, haunting gourmandise: shameless Caramel, voluptuous Vanilla, and planted right at the heart, Hedione—a spectral molecule that cloaks every note in unreasonable sensuality.\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eCAN'T GET ENOUGH is a fragrance of obsession that keeps you coming back for more—again and again, and again. A hypnotic loop. An insatiable desire. A devouring passion.\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eYou crave this scent beyond reason, rejecting every ounce of restraint and ignoring all forms of moderation. True to its name, it is haunting, captivating, irresistible.\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ML","offer_id":54990197522758,"sku":"NINCB0006SP","price":280.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/PACKSHOT_CGE_MOBILE_aac1c6c1-6020-404f-8519-bb4e8508eeaf.png?v=1767792630"},{"product_id":"lift-me-up","title":"LIFT ME UP","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eLIFT ME UP captures the force of the sun, From the first golden ray to the last lingering glow.\u003cbr\u003eThis floral-amber fragrance channels the sun’s revitalising energy to awaken your senses and uplift your spirit. Whether you’re seeking stress relief, a burst of summer vibes, or simply a brighter outlook, LIFT ME UP is your gateway to an instant lift in mood.\u003cbr\u003eA scent that soothes and empowers, elevating your mindset to a sunnier, more luminous version of yourself.\u003c\/p\u003e\n\u003cp\u003eNotes of Ylang-Ylang, Bergamot, and Magnolia burst with intensity, while an overdose of Musk fuses with the skin, releasing waves of warmth and vitality. The richness of roasted Tonka beans and Vanilla adds addictive depth, creating a sun-kissed perfume that feels like a never-ending summer.\u003c\/p\u003e\n\u003cp\u003eBacked by science. Driven by emotion.\u003cbr\u003eDesigned to energise, empower, and connect.\u003cbr\u003eLet the sunshine in — and keep summer alive all year long.\u003cbr\u003eAll our fragrances are unisex and made in France.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ML","offer_id":55804426879302,"sku":"NINLI0005SP","price":290.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/LIFTMEUP_PACKSHOT_VF.png?v=1768323916"},{"product_id":"sugar-blast","title":"SUGAR BLAST","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eHit the blast. Feel the charge.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eSUGAR BLAST embodies the expansive side of joy: warm, playful and delightfully regressive.\u2028A return to pure pleasure, free from restraint. More than a sweet indulgence, SUGAR BLAST reimagines the gourmand fragrance. This ambery gourmand composition delivers an instant surge of pleasure, transforming both skin and inner state into an exhilarating playground of sensation. The emotional impact of SUGAR BLAST: neuroscientific measurements reveal a strongly positive emotional response, indicating that the brain registers the experience as deeply pleasurable while maintaining a balanced level of activation.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe result: a feeling of joy that is uplifting, expansive and long-lasting. SUGAR BLAST is not your typical candy crush. It is a sophisticated gourmand creation designed to ignite the senses and deliver an immediate hit of dopamine — awakening a state of playful confidence and irresistible pleasure.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003eAll our fragrances are unisex and made in France.\u003c\/em\u003e\u003c\/div\u003e","brand":"INITIO Parfums Privés","offers":[{"title":"90ML","offer_id":56131230925126,"sku":"NINFJ0001SP","price":280.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/2350\/1233\/files\/SUGAR_BLAST___packshot_PNG.png?v=1773054265"},{"product_id":"wild-rush","title":"WILD RUSH","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eFlip the switch. Own the rush.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eA surge of energy that moves from within, awakening confidence and drive.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eMore than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe result: a feeling of energy that is dynamic, empowering and instantly invigorating.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWILD RUSH is not a fragrance that lingers. 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