A gradual experience towards self-accomplishment

HEDONIST COLLECTION

WE ARE A FRENCH OLFACTORY LABEL, PIONEER IN CREATING FUNCTIONAL FRAGRANCES

At Initio instinct fuses with science. 
Each fragrance is a high-intensity emotional substance, formulated with advanced molecules that interact with the brain to trigger, and amplify emotions such as well-being, self-confidence, and desire.

EXPERIENCE

JOIN THE 'I' SOCIETY

MORE THAN BELONGING, BECOMING